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You have 15 seconds to grab the attention of the average Web Surfer.
On the one hand, website copy must be written for the visitor to your website. We all know that website visitors merely surf or scan website copy.
But, how do you get the visitor to your website in the first place? Without a high ranking in the search engines, even the most compelling website copy is not even going to be viewed by all those millions of web surfers.
You have 15 words to grab the attention of the average Search Engine.
Effective website copy writing must address this dual audience. Effective website copy writing must be written for search engines as well as visitors. This requires an understanding of how search engines work and an expertise in writing website copy that will drive targeted traffic to your website. When that traffic arrives there, your website copy must stand out, must demand attention and must compel a reader with a call to action – all within 15 seconds!
Fact: professional website copy writing alone can make the difference between high rankings and nowhere in major search engines.
Myth: professional website copy writing is the only factor affecting search engine rankings.
At Website Copywrite, we write website copy that will improve search engine rankings. But we are not magicians. Because we understand how search engines work, we know that sometimes search engine optimized copy alone cannot do it all - especially in highly competitive internet markets. Therefore, we advise our clients about the importance of implementing an overall strategy of search engine optimization (SEO) for their websites. For optimal results, it is best to optimize a website for all the factors affecting search engine optimization.
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